Today’s growing demand to deliver quality software faster requires organizations to search for solutions in Agile, Continuous Integration and DevOps methodologies. Test automation is an essential part of this process, but in a lot of cases testing, manual and automated, often becomes a bottleneck in this process. The reasons can be various, but very often the problem begins with the choice of tooling to support this process. So how can we tackle this? How can we avoid test automation becoming a bottleneck for the organization?